Persuasive Storytelling

Persuasive Storytelling:

Content Strategy, Design & Operations

Scroll Down

Marketing content should do more than inform. I create content experiences that  excite, influence, and create trust.

A messaging framework that moved beyond the basics for stellar results.

Content Strategy, Copywriting

Message Maps

Writing samples found here: long-form papers, trend pieces, blogs, and more. 

Copywriting

Writing Samples

/Projects

Moving a highly competitive keyword search ranking from "no man's land" to the top three.

SEO, Content Strategy, Copywriting

SERP Excellence

Targeting the new forms of content tech available on the web.

Content Strategy, Copywriting, SEO
Details coming soon.

Conversation & Audio Boost

Establishing a process that works for all. from ideation to maintenance.

Content Strategy, Management

Enterprise Content Development

Dashboards designed to inform executives and answer precise questions.

Content Strategy, Management, Reporting and Analytics

Content Marketing Dashboards

/02

Art Direction

Connecting with your customers through real stories.

/Know How

Content-related skillsets and experience that I bring to you.

Industry Experience


  • Software & Apps (10 years)
  • Science & Research (10 years)
  • Hospitals & Healthcare (10 years)
  • Information Technology (9 years)
  • Finance (3 years)
  • Energy (2 years)
  • Telecommunications (1 year)
  • Hospitality (1 year)


Content Experience


  • 15 - 20 Years
  • Content Management
  • Editorial/Macro Editing
  • Styleguide Applications
  • SEO
  • Web/UX Writing
  • Analytics & Reporting
  • Market Research & Benchmarking
  • Video/Audio Creation & Editing
  • Information Architecture
  • 10 - 15 Years
  • Blogging/Online News Writing
  • Social Media Management
  • Freelancer Management
  • Team & Project Management
  • Training
  • 5 - 10 Years
  • Marketing & Branding
  • Script Writing
  • Podcasting/Vodcasting
  • Micro/Copy Editing
  • 1 - 5 Years
  • Technical Writing
  • Conversation/Chatbot Writing
  • Public Relations/Spokesperson
  • Journalism
  • Data Journalism Techniques


Tech Stack Sampling


  • Content Management Systems
  • Adobe Creative Cloud
  • Marketing Automation
  • Collaboration
  • Project Management
  • SEO/SEM Performance & Planning
  • Web, SaaS & UX Analytics
  • Data Analytics & Reporting Tools
  • Grammar, Style & Readability Assessments
  • AI Tools for Research, Assessments & Creation


/EDUCATION

Where I learned to create content to influence the user journey.

Education


Technical Communication (MS)

Rensselaer Polytechnic Institute


Magazine Journalism (BA)

Syracuse University


English & Textual Studies (BA)

Syracuse University


Certifications


Professional Certified Marketer in Content Development

—American Marketing Association


Certified Professional Technical Communicator

—Society for Technical Communication



/BIO

Colleen Luther


My persuasive storytelling content strategy is informed by 20 years of creativity and trying new things, all while deeply understanding the core traditions of communications.


I center content to inform and influence the buyer's journey. I excel at translating complex information into interest-grabbing messaging that fits inside editorial and branding frameworks. 

Share by: