Marketing content should do more than inform. I create content experiences that excite, influence, and create trust.
A messaging framework that moved beyond the basics for stellar results.
Content Strategy, Copywriting
Message Maps
Writing samples found here: long-form papers, trend pieces, blogs, and more.
Copywriting
Writing Samples
/Projects
Moving a highly competitive keyword search ranking from "no man's land" to the top three.
SEO, Content Strategy, Copywriting
SERP Excellence
Targeting the new forms of content tech available on the web.
Content Strategy, Copywriting, SEO
Details coming soon.
Conversation & Audio Boost
Establishing a process that works for all. from ideation to maintenance.
Content Strategy, Management
Enterprise Content Development
Dashboards designed to inform executives and answer precise questions.
Content Strategy, Management, Reporting and Analytics
Content Marketing Dashboards
/02
Art Direction
Connecting with your customers through real stories.
/Know How
Content-related skillsets and experience that I bring to you.
Industry Experience
- Software & Apps (10 years)
- Science & Research (10 years)
- Hospitals & Healthcare (10 years)
- Information Technology (9 years)
- Finance (3 years)
- Energy (2 years)
- Telecommunications (1 year)
- Hospitality (1 year)
Content Experience
- 15 - 20 Years
- Content Management
- Editorial/Macro Editing
- Styleguide Applications
- SEO
- Web/UX Writing
- Analytics & Reporting
- Market Research & Benchmarking
- Video/Audio Creation & Editing
- Information Architecture
- 10 - 15 Years
- Blogging/Online News Writing
- Social Media Management
- Freelancer Management
- Team & Project Management
- Training
- 5 - 10 Years
- Marketing & Branding
- Script Writing
- Podcasting/Vodcasting
- Micro/Copy Editing
- 1 - 5 Years
- Technical Writing
- Conversation/Chatbot Writing
- Public Relations/Spokesperson
- Journalism
- Data Journalism Techniques
Tech Stack Sampling
- Content Management Systems
- Adobe Creative Cloud
- Marketing Automation
- Collaboration
- Project Management
- SEO/SEM Performance & Planning
- Web, SaaS & UX Analytics
- Data Analytics & Reporting Tools
- Grammar, Style & Readability Assessments
- AI Tools for Research, Assessments & Creation
/EDUCATION
Where I learned to create content to influence the user journey.
Education
Technical Communication (MS)
Rensselaer Polytechnic Institute
Magazine Journalism (BA)
Syracuse University
English & Textual Studies (BA)
Syracuse University
Certifications
Professional Certified Marketer in Content Development
—American Marketing Association
Certified Professional Technical Communicator
—Society for Technical Communication
/BIO
Colleen Luther
My persuasive storytelling content strategy is informed by 20 years of creativity and trying new things, all while deeply understanding the core traditions of communications.
I center content to inform and influence the buyer's journey. I excel at translating complex information into interest-grabbing messaging that fits inside editorial and branding frameworks.
